Web Operations Expert

Personal summary

For over 15 years, I have lived at the intersection of creative design and technical performance. From leading digital strategy for the Houston Rockets to managing enterprise-level web operations at NEXT Financial Group, my mission has remained the same: Ensuring brands aren't just seen, but chosen. In 2026, the digital landscape has shifted. We are moving from a world of "Search" to a world of "Answers." It’s no longer enough to rank on page one; your brand must be the "Source of Truth" that AI models like Gemini, ChatGPT, and Perplexity cite, summarize, and recommend. How I Help Brands Navigate the AEO Era: AEO Frameworks: I transform traditional SEO into Answer Engine Optimization, utilizing structured data (Schema.org), atomic answer blocks, and llms.txt configurations to ensure your content is "AI-readable." MarTech Orchestration: I specialize in the deep integration of WordPress and HubSpot, building automated, high-conversion funnels that leverage AI for scale without sacrificing brand integrity. Human-in-the-Loop AI: I believe AI is a force multiplier, not a replacement. I implement AI toolsets for copy, development, and lead generation that prioritize accuracy and "Evidence-Based" authority. Enterprise Web Ops: With a background in Drupal and WordPress, I manage the technical health, security, and performance of complex digital ecosystems. I am a practitioner, an NRA Certified Instructor, and a lifelong learner currently focused on the next frontier of digital engagement. Whether it's a website redesign for a local organization or a global recruitment campaign, I bring a veteran’s eye for detail and a technologist’s passion for what's next. Let’s connect if you’re looking to: Protect your organic traffic in the age of AI Overviews. Optimize your WordPress/HubSpot stack for maximum ROI. Build a "Future-Proof" digital presence that survives the shift to Answer Engines.

Skills

Wordpress15 CRM (Customer Relationship Management)7 SEO / SEM13 Social Media Edition12 Social media marketing12 Brand management10 Web design15 Adobe Creative Cloud15 Content management9 Content marketing9