Brand Marketing

Personal summary

Global Marketing Executive with a proven track record of achieving business results through strategic partnerships and innovative marketing methods. Data-driven strategic planner with extensive experience gathering insights, developing plans, and working cross-functionally to implement and support highly creative and effective cross-channel marketing campaigns. Goal orientated team player with a demonstrated history of achievements that have resulted in increased responsibility. Passionate team leader responsible for developing team members to deliver results. Marketing Strategy | Multi-Platform Marketing | Content Strategy CORE COMPETENCIES: - Global Brand Marketing and Product Launches - Multi-Platform Marketing and Digital Content Strategy - Integrated Marketing and Cross Functional Team Leader - Digital and Social Media Marketing - P&L and Budget Management - Business and Competitive Analysis - Consumer Research and Industry Trends - Data Analytics and Insights - B2B and B2C - Client/Agency/Talent Relationship Builder - Team Development, Change Management and Process Improvement - Articulate Communication and Presentation Skills KEY ACCOMPLISHMENTS: Demonstrated and accomplished executive with the ability to work remotely or on-site while exceeding targeted business forecasts. April-August 2020, developed lifecycle plans for business portfolio that delivered results 25% above original KPI target. Developed a 12-month CRM program that helped increase brand awareness and customer engagement through A/B testing for messaging, video and artwork. Open rates increased by 40% over a six month period. Conceived and executed award-winning global marketing campaigns for TV and Film franchises that delivered Top 10 industry performance for three consecutive years. Education: College/University in Communication and journalism

Skills

Marketing Consultant8 Digital Marketing8 Email Marketing8 Branding8 Social Media8