Qualitative Researcher

Personal summary

Hello, Hope you are doing well! With more than 14 years of experience in research consulting by understanding human behaviour, in multi-cultural markets across Asia, Middle East & Africa in India, UAE- Qatar and Dubai, Kenya, Tanzania, Uganda, Ethiopia, South Africa, and multiple industries -Telecom, FMCG, Technology and Banking, solely working for the biggest brands in each sector - Unilever, Nestle, Nokia, Blackberry, Standard Bank, HP, Airtel, Nestle, Etisalat, Qatar telecom, Safaricom and BAT to name a few. My experience combines rigorous and creative research, design thinking and a deep strategic approach to helping clients understand their customers so they can be at the cutting edge that will enable them to reach their next stage of growth. I build strong client relationships and work in close partnership with c-suite audience and their respective teams to provide them with indispensable strategic advice, weaving ‘stories’ in a compelling way that persuades clients to take action, making the complex seem simple. All this has led me to work on some exciting strategic business projects many of which have been multi-market projects, around solutions for brand growth strategies and re-launch, New Product Development, New technology and market launch, Brand Re-positioning and Consumer acquisition and retention strategies giving me a fully rounded knowledge with wide and deep exposure across the entire gamut of the research practice. Furthermore, my background in CX, Brand strategy, business development, and innovation positions me well to drive growth and create new value propositions. Having worked across both the Agency and Client side has given me truly a distinctive edge, by making me adept at project management and client management skills, giving me an opportunity to truly embrace, ‘consumer centricity’, keeping me well grounded in my approach to business, making me a truly strategic forward-thinking analyst. I have also completed Masters in Strategic Marketing from Cranfield University (ranked 15th top university globally) and most recently pursued my interests in CX via professional online courses from IDEO U in Design Thinking and Designing Strategy. Education: Masters in Business

Skills

Business Development8 Sales and lead generation8 Marketing Consultant8 Market Research8 Branding8