Digital Marketing

Personal summary

DTC, B2C, B2B2C, and subscription marketer who grows brands, products, and services of all sizes and market stages through proven lead generation, conversion, and retention strategies. Strategic planning, focused execution, and thoughtful analysis. Some of my recent achievements include: Treace Medical. We improved patient inquiries 4X (80k) by expanding the digital customer journey and adding a contact/call center to our mix for conversion. Allstate Roadside. We grew subscription products to 2MM+, enabling business unit profitability. Accomplished via innovative digital transformation across products, and partnerships, along with efficient marketing and improved customer retention. ADT. We delivered 250,000 qualified leads, establishing a company record, via the optimization and diversification of online and offline paid media channels. CMA. We were able to divest the company at premium $ by evolving from an analog cable TV company to a robust and growing B2C and B2B broadband organization in rural, underserved, areas. If you need consulting, non-profit, contract, part-time, freelance, interim, or project-based work, I am ready and excited to enhance your consumer marketing. Education: Masters in Business

Skills

Sales and lead generation8 Marketing Consultant8 Digital Marketing8 CRM8 Fundraising / non profit8