Email Marketing | Shopify expert

Personal summary

Professional Skills: Email Marketing: Strategy: Campaign planning, audience segmentation, automation workflows, email copywriting, A/B testing, performance analysis and optimization. Technical Expertise: Proficient in various email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot), ESP integrations, and email design best practices. Data Analysis: Skilled in interpreting email metrics, identifying trends, and implementing data-driven decisions. Social Media Marketing: Platform Management: Content creation and scheduling across major platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), community management, paid advertising campaigns. Social Listening: Monitoring online conversations, identifying brand mentions, and responding to customer inquiries and feedback. Social Analytics: Tracking and analyzing key performance indicators (KPIs), measuring campaign effectiveness, and identifying areas for improvement. E-commerce Marketing: Sales Funnel Optimization: Conversion rate optimization (CRO), landing page design, product pages, abandoned cart recovery, checkout process optimization. Omnichannel Marketing: Integrating various marketing channels (e.g., email, social media, paid advertising) for a seamless customer experience. E-commerce Platform Expertise: Proficient in leading e-commerce platforms (e.g., Shopify, WooCommerce), product listing optimization, and SEO best practices. Certifications: Google Digital Garage Certifications: Fundamentals of Digital Marketing, E-commerce, Social Media Marketing, Email Marketing HubSpot Email Marketing Certification Klaviyo Certified Partner Degrees: Master's in Digital Marketing and Communications (anticipated graduation in 2024) Bachelor's in Business Administration with a concentration in Marketing Language Proficiencies: Fluent in English and Spanish (written and spoken) Working knowledge of French and Portuguese Additional Skills: Excellent communication, writing, and presentation skills Strong analytical and problem-solving abilities Passionate about technology and new marketing trends Ability to work independently and as part of a team Education: College/University in Business

Skills

Digital Marketing3 Email Marketing3 Ecommerce3 Social Media3 Web Design3