Digital Marketing Director

Experienced eCommerce and Digital Marketing leader specializing in creating and implementing 360 degree marketing plans to drive customer acquisition and retention and increase company revenue. Expertise in: •Revenue forecasts and ROI models •Comprehensive Digital Marketing Plans including Paid & Organic Social, Email, Connected TV, CRM, SMS, Affiliate Marketing, and Influencer Marketing •Merchandising strategies and technology project implementations to drive increased customer satisfaction and improved conversion rates •Business process improvement. Website Platform Technology Expertise Includes: Shopify Plus, Magento, WooCommerce Email Providers: Hubspot, Mailchimp, Klaviyo, Listrak Analytics: Google Analytics, Metorik Education: College/University in Business