Content Strategist and Copywriter

Some call me a strategic communications expert. Others call me a content strategist. And still others say I'm a digital marketer. I answer to all three, but I think of myself as an experienced editor who walks, talks and acts like a marketer and brings extensive experience in the digital world. I have a proven track record for building loyal audiences through the use of smart content, strong copy writing and compelling brand experiences. I’ve been all digital, all the time, since the early 1990’s. I’ve worn many hats throughout the years and have been involved with all facets of a digital business, from launching new brands with deep libraries of content; to building large followings on social media; to content creation, UX writing and site optimization; and much more. Some of my favorite accomplishments include being on the front lines of the opioid crisis while handling the marketing efforts for the Academy of Integrative Pain Management; building the original brand and website for Delish.com, a Top 3 food website; bringing the iconic Good Housekeeping Magazine brand into the digital world; and experiencing the dot com boom as the Vice President of iVillage.com's Health, Beauty, and Diet Channels for almost eight years. . See samples of my work here. After a long career in executive positions at many of the world's largest brands – including Hearst Magazines, Rodale Publishing, ABC TV, Disney and others -- I've been consulting for the past 10 years. My client base is purposefully varied, and includes and includes publishers, consumer packaged goods companies, non-profit organizations, membership associations, start-ups and small businesses. My clients tap into me for content strategies and content development for audiences of all ages and demographics; sales and marketing copywriting, including 360 campaigns; social media strategies and execution; strong email copy; content-focused marketplace and competitive analyses; messaging for presentations to investors, sales teams and/or board members; and more. I bring deep category experience in health and wellness, food and wine, beauty and style, diet and exercise, shopping and travel, and pets and entertainment.   Education: College/University in Liberal arts and humanities