Expert Media Buyer for Scaling Google & Meta Ad Campaigns

Personal summary

With 15 years of experience in digital marketing, I’ve developed a deep expertise in managing paid media campaigns across multiple platforms, primarily Google Ads and Meta Ads. Over the course of my career, I have successfully managed a variety of campaigns, from lead generation and brand awareness to sales and conversions, for clients in diverse industries including insurance, health, and automotive. Key Highlights of My Experience: Paid Media Campaigns: Google Ads: Extensive experience managing search, display, and video campaigns, focusing on increasing conversions and maximizing ROAS. I have worked with budgets ranging from €1,000 to €50,000 per month and have consistently achieved strong results through strategic keyword targeting, bid management, and A/B testing. Meta Ads (Facebook & Instagram): Expert in creating highly engaging campaigns for a variety of industries, including local businesses and international brands. I have developed strategies to increase brand visibility, generate quality leads, and drive direct sales. Industry-Specific Campaigns: Insurance: Managed campaigns for the insurance sector, specifically targeting customers for auto insurance and health insurance (mutuelle santé), resulting in increased leads and conversions through tailored campaigns. E-commerce & Direct Response: Helped businesses scale their digital advertising by optimizing ad strategies for maximum efficiency and cost-effectiveness. Focused on customer acquisition and increasing lifetime value. Local Business: Worked with local businesses to create hyper-targeted campaigns aimed at driving foot traffic and local leads. Campaign Strategy & Optimization: Skilled in creating comprehensive digital strategies, setting clear objectives, and continuously optimizing campaigns to meet and exceed key performance indicators (KPIs). Proficient in using advanced targeting techniques, including audience segmentation, geo-targeting, and dayparting, to ensure the right people see the ads at the right time. Performance Analysis & Reporting: Regularly monitor and analyze campaign performance, providing clients with data-driven insights and actionable recommendations. I ensure that every campaign decision is backed by solid data and aimed at driving long-term growth. Familiar with tools such as Google Analytics, Google Tag Manager, SEMrush, and various reporting tools to track and evaluate performance across campaigns. Cross-Platform Experience: Beyond Google Ads and Meta Ads, I also have experience managing campaigns on platforms such as LinkedIn, TikTok, Pinterest, and Amazon, helping brands increase their reach across multiple touchpoints. Project Management & Team Collaboration: As a freelancer and digital marketing expert, I’ve managed several campaigns independently, while also collaborating with internal teams to align on creative direction, messaging, and overall campaign goals. I’m comfortable with communication tools like Slack, Asana, and Google Suite to ensure smooth collaboration and transparency throughout the campaign process. Notable Achievements: Managed campaigns with budgets up to €50,000 per month, driving significant growth in conversions and ROI. Successfully reduced cost-per-lead (CPL) for various clients, consistently achieving targets while optimizing ad spend. Worked with businesses to generate leads and increase sales within highly competitive industries like insurance, health, and automotive.

Skills

Google Adwords10 Google Analytics9 Google Tag Manager10 Advertising15 SEO / SEM15